Overview

Establish a unique brand for NC State University’s cafes that reflects its culture and environment to be best-suited for its community of students and faculty.

Red Moon’s Mission

Café Redmoon’s mission is to create a welcoming, collaborative brand that reflects NC State’s culture and fosters community through a recognizable logo and vibrant campus presence.

My Role

My role involved conducting market and on-location research to inform the brand strategy, designing the hand-drawn logo, and creating cohesive digital and print assets. I ensured the brand captured NC State's culture while fostering a welcoming and collaborative environment.

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REDD

Redd, the wolf logomark, serves as the face of REDMOON, making the brand instantly recognizable and closely tied to NC State's culture. Designed with a hand-crafted approach, Redd brings personality and a welcoming energy to the café, setting it apart while honoring the spirit of the Wolfpack.